Application Technology Strategy, Inc., (ATSI), is the satellite consulting firm founded by Bruce Elbert, leading satellite expert and consultant, technologist, educator and author of standard industry books. We emphasize the how of developing satellite systems.

A Full Spectrum of Satellite Consulting Services

ATSI offers satellite consulting and organizational development services in fixed and mobile communications, broadband systems and broadcasting, to organizations in industry and government.

Satellite industry consulting services offered by ATSI address issues in the technical, operational, human resource development and business domains. We are particularly expert in assessing new technology and identifying how it may be inserted into systems that must achieve important objectives. The particular application areas of our focus include:

ATSI has contributed strongly to the success of established technology developers, service providers, enterprises and startup ventures in these areas, including the following examples:

  • Design of national and regional satellite networks to deliver entertainment television and audio services employing the MPEG 2 and DVB-S standards
  • Preliminary and detailed design of a global satellite communications network; selection of appropriate satellite capacity; definition of the ground segment; selection of user terminals; review and improvement of technical and management operations
  • Assessing and valuing new satellite and broadband communications technologies, such as Internet Protocol adaptation for wide area networking and use of frequencies above 10 GHz for broadband access and backbone services
  • Due diligence of a hardware manufacturer in the satellite microwave field
  • Identification and development of staff needed to run a satellite communications business
  • Evaluation of market entry strategy for a major user of fiber optic transmission in the television industry
  • Design of microwave transmission systems for a network to deliver digital video and data programming to commercial aircraft traveling over oceans and land.
  • Development of the GEO mobile satellite capability for hand-held user terminals; identification and organization of the joint venture to take the project forward
  • Recommendations for a make versus buy decision on the provision of broadcast center and VSAT hub facilities
  • Evaluation and development of markets for an innovative Internet backbone architecture that uses geostationary satellites and undersea fiber optic cables.
  • Due diligence of an innovative wireless network for in-home connectivity at greatly reduced cost as compared to current alternatives
  • Orchestration of successful international spectrum and orbit coordination through the FCC and ITU processes
  • Presentation of market opportunities and challenges for companies that supply equipment to the satellite communications industry
  • Resolution of technical issues relating to the performance of satellites and satellite networks, due to improper design, manufacture, test and verification, operation and external sources of radio-frequency interference

The fact that our experience covers both ground-based and space-based telecommunications technologies means that we are in the best position to understand how to trade-off and/or blend these ingredients. The age of the pure play is probably over; organizations need to consider all alternatives, particularly when the markets and operations must extend outside of national borders.

Any technology-based business must rest on a proper foundation of people and the programs and projects they conduct. These are likewise areas where ATSI has extensive experience. Using telecommunications and IT resources, modern organizations improve their performance and business focus.  We help organizations and individuals meet the difficult demands of application identification and introduction through a variety of channels and media, including consulting, education, training, and project development.