Mobility and Hybrid Networks: An ISCe 2007 Retrospective
President, Application Technology Strategy, Inc.
July-August 2007 SatMagazine.com
It’s been a few short weeks since the conclusion of this
year’s International Satellite and Communications Exchange (ISCe), an annual
conference held June 5 – 7, 2007 in
Hybrid
Satellite/Terrestrial Broadband Mobility
The session titled “Hybrid Solutions for Mobility” on Tuesday, June 5, was sponsored by the World Teleport Association and the Global VSAT Forum. This interesting and dynamic session included senior representatives of leading service and equipment abstract idea from 1945 could become a $100 billion growth industry. Hybrid Satellite/Terrestrial Broadband Mobility The session titled “Hybrid Solutions for Mobility” on Tuesday, June 5, was sponsored by the World Teleport Association and the Global VSAT Forum. This interesting and dynamic session included senior representatives of leading service and equipment Blackberry and allow users to roam within urban areas and to the remotest places in the country. Expectations are that MSV and its ATC rivals, ICO and TerreStar, need big telecom industry partners to deploy the terrestrial component. The satellite piece appears to be well in hand with all three companies being under contract with Boeing (for MSV) and Space Systems/Loral (for ICO and TerreStar).
More in the way of background on ATC was provided by noted
industry researcher, Christopher Baugh, President of the research firm NSR. His
view is that the financial markets (and likely the consumer markets as well)
will not sustain multiple ATC entrants. This poses the obvious question: which
one will prevail and/or which will merge? At the
Alan Kittson, Vice President of Government Services and
Sales, Spacenet, discussed how his organization is working closely with the
An innovator in transportable and self-acquiring Ku-band dish antennas, Leslie Klein, President and CEO of CCOM Satellite Systems Inc., told us how military units and first responders have employed his products to good advantage. The range of these auto-point and track antennas has increased markedly because government agencies and commercial users in broadcast as well as oil and gas require broadband services wherever they may need to operate. The higher power of Ku band satellites ties well with mobile dishes like those from C-COM, as users demand more in the way of bandwidth and applications no matter the location.
Location versatility is something central to the business of
companies like Arrowhead Global Solutions, a provider of broadband satellite
services software, allowing it to function correctly. The VSAT and acceleration
are therefore embedded in the router, under the control of the CISCO network
operating system. Terrestrial VPNs are broadly popular among enterprises and
government agencies, but applications for the NM VSAT so far have been in
emergency communications where an incident commander must establish secure
broadband communications at a disaster scene. An innovator in transportable and
self-acquiring Ku-band dish antennas, Leslie Klein, President and CEO of CCOM
Satellite Systems Inc., told us how military units and first responders have
employed his products to good advantage. The range of these auto-point and
track antennas has increased markedly because government agencies and
commercial users in broadcast as well as oil and gas require broadband services
wherever they may need to operate. The higher power of Ku band satellites ties
well with mobile dishes like those from C-COM, as users demand more in the way
of bandwidth and applications no matter the location. Location versatility is
something central to the business of companies like Arrowhead Global Solutions,
a provider of broadband satellite services to the
To make his point about the mobility of the Inmarsat
Broadband Global Area Network (BGAN), George Spohn, Vice President, Sales and
Marketing - Thrane & Thrane,
Stephen Yablonski, Vice President, Globecomm Systems
Inc.(GSI), addressed how a hybrid satellite – cellular system introduced mobile
telephone service to remote towns and villages in the State of
This pre-conference panel gave us a comprehensive picture of hybrid mobile networks that address enterprise and government needs. Through the efforts of the represented companies and others, service providers and users are able to piece together an application and deliver it literally anywhere people may go. Applications that demand data rates above 1 Mbps generally require an aperture around one meter and thus fit best with Ku and Ka bands. MSS providers like Inmarsat and MSV are constrained by L and S-bands in terms of available spectrum, and yet they promise true portability and mobility without a large physical structure. There is still a financial premium is using the types of systems and networks offered by the other members of the panel; however, the operational and financial requirements for these resources are affordable in the enterprise and government sectors. It is a matter of researching and defining the requirements for the satellite network, and contracting with the appropriate service or system provider.
Satellite Television
and Terrestrial Broadband
A different perspective on hybrid satellite networks was presented in the opening session on Wednesday, June 6, organized by the Carmel Group and led by its chairman, Jimmy Schaeffler. The keynote speaker, Alan Guggenheim, President and CEO of OpenTV, gave us a preview of what may become the mainstream for home entertainment. OpenTV produces software for the settop- box using a web-based interface. It is available in 88 million television homes today and supports DBS and Internet on a common platform. Alan stated that DBS is here to stay as it provides the greatest range of TV channel options, both SD and HD. At the same time, the hybrid approach presents content via a home network and the Internet to multiply those options and give an interactive mechanism. Perhaps in anticipation of this, DISH Network has for several years been supplying set-top-boxes that include Ethernet connections.
The new paradigm that Alan Guggenheim foresees is one where viewers are no longer subscribers but become customers. He predicts the end of subscription services where we pay a monthly fee for a hundred or more channels. There are two problems with the subscription model: 100 channels is no longer enough, thanks to viewing options from the Internet, DVDs and other non-broadcast media; and much of this new content is available for free from the Internet. A larger share of revenue for content will come from advertising, reverting to the old model for over-the-air-broadcasting and building on the new Internet-model made successful by Yahoo and Google. Another twist to the hybrid media future is that customers will obtain much of the same content through a variety of schemes – offering anytime, anyplace viewing and listening. The means for doing this - DVR, VoD, HD, IPTV, EPGs and mobile TV – further confuse the market for content. Younger customers are finding much enjoyment in producing content and making it available to others over the Internet. It’s certainly confusing and perhaps of concern to those who make their business out of subscriber revenues and connection charges.
The point made about the value and longevity of satellite TV gives comfort to a substantial and stillgrowing segment of the satellite industry. The key to DBS stability is the terrestrial broadband channel now widely available. We can thank cable and telephone companies for making low-cost high speed Internet available to over half of all television homes. While satellite broadband is certainly valuable to remote users, terrestrial broadband is preferred for delay-sensitive applications such as VoIP and on-line computer games. Recently, DIRECTV and DISH announced an agreement with Clearwire, a leading provider of terrestrial WiMAX networks. While WiMAX penetration is limited today, it is possible that it will become another household word and bring broadband Internet penetration numbers close to 80% in a few years. As a ubiquitous hybrid approach with more channels and HD offerings, DBS could accelerate toward an even split of market share with cable.
Industry Leadership and the Future The awards banquet is
always a highlight because it showcases industry leaders and accomplishments. This
year, ISCe held the dinner in the Casa del Prado at
Currently, it takes relatively deep pockets to employ hybrid broadband satellite systems; but, there are several means available that render the cost within our individual budgets. Inmarsat and Thuraya demonstrated that compact devices can be very useful in limited computer network applications and for voice. When ATC finally appears in the markets, it will find application and value as well. The larger dishes used by broadcast media and the military may be costly, but they are not technically different from low priced alternatives offered for the home by WildBlue and the RV and boat by KVH Industries. You may not be able to pinpoint the specific winners in this picture, but you can be pretty confident that the aggregate will blossom like roses in the spring. The television scene at home is also one where hybrid satellite networks will play a powerful role. With home networks looking like the corporate networks of the 1990s, the means exist to make home theater into something quite spectacular. The consumers who purchased all of those HD sets last Christmas will want greater entertainment options and more interesting and engaging material to enjoy on them. Advanced set top boxes that integrate content and provide excellent interactivity are part of the next wave of consumer electronics.