Satellite Expert and Consultant - Communications via FSS, MSS and BSS Systems

Application  <  Technology <  Strategy

Mission and Capabilities in Satellite Communications Consulting

Application Technology Strategy, Inc., (ATSI),  is the satellite consulting firm founded by Bruce Elbert, leading satellite expert and consultant, technologist, educator and author of standard industry books. We emphasize the how of developing satellite systems in FSS, MSS and BSS application areas, optimizing technical performance, reducing costs, staying on schedule, and improving staff performance. This involves space and ground segment design, program management, satellite link and propagation engineering, staff selection and training, cost reduction and performance optimization, selection of the best space and ground resources, contract negotiation, due diligence and expert testimony.

Spotlight On Current Activities

• Bruce Elbert to present Satellite Fundamentals training at Hawaii Satellite Center.  The course content features sessions on satellite theory and regulation, satellite services marketing and business opportunities, among others.

Background on Application Technology Strategy, Inc.

ATSI is committed to the success of new and existing networks, application systems and organizations that employ broadband technologies, satellite and wireless communications, and Information Technology. Our experience in satellite communications, both in the space segment and ground segment, allows us to better assist clients that are considering how this medium can address earthly needs. Likewise, we fully understand the breadth and depth of the telecommunications infrastructure on the ground, including current and evolving standards such as wireless and cellular and the suppliers that offer the most desirable resources. We are experts in preparing program plans and cost-reduction analyses that provide a foundation for sound decisions. Other expertise includes RF design and radio wave propagation, satellite design and performance evaluation, and ground segment systems engineering.

We offer our consulting and staff development services to organizations in the public and private sectors. With over 30 years of experience in the global fixed and mobile telecommunications and IT environment, we know how to look at needs and problems and resolve them by working in close collaboration with the client.

Bruce Elbert has been a technical expert in legal matters such as litigation and patents by performing research, expert report preparation and defense, and testimony at trial.

This Web site provides an introduction to ATSI, its capabilities, services and resources. The tabs at the left provide access to specific pages that address the services, publications, training courses, conferences and organizations supported by ATSI.

We are committed to the success of the most important application technology strategy – yours!

Our Focus

ATSI provides clients with technical and management consulting services and knowledge that promote success in telecommunications and IT. Through our extensive experience in all fixed and mobile applications of satellite communications and the systems required for their implementation, we have assisted major corporations and government agencies. Satellite application areas include video and audio broadcasting, data networks involving small terminals (VSATs) and backhaul links, and the latest generation of broadband and mobile satellite communications systems. We understand the ins and outs of defining the architecture, RF and baseband design, and construction program, properly implementing a new communications service, fixing what may be broken, staying on schedule and within budget, and inserting advanced technology into an existing system. In large enterprises where we contribute, major software and network systems must be introduced without loss of business performance. We have had to learn in formal situations and on our own, perfecting our ability to organize, design, communicate and transfer understanding to others. 

Current Links of Interest:

Bruce Elbert to lead a panel at MSUA5 on Handheld MSS

Listen to an interview with Bruce Elbert on Greg Knapp's Radio Talk Show

Recent article by Bruce Elbert on satellite applications for digital content.

Bruce Elbert quoted by CNet News.com.

Bruce Elbert quoted in Bloomberg

FSS Market article by Bruce Elbert, April 2007

Future Magazine quotes Bruce Elbert on Satellite Radio

History of Hughes Aircraft in satellites

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